Consumer Behaviour Essay Example | Topics and Well Written Essays - 1250 words - 1

Consumer Behaviour - test ExampleIn todays world, most wives are much educated and employed. So sure while deciding on the attributes of TV sets, the husband and wives would retain more equal dominating power. The sex-role anatomical structure orientation would leave the women with more dominating power than the men in the family. The family life cycle would have an affect on the dynamics of decision making. In the young married stage the decision would be dominated equally by the wives and husbands. In the later stages husbands are supposed to be more dominated. A TV advertiser would could make an advertisement for a high end expensive TV to pull more men than women. As per the opinion leadinghip theory, an opinion leader is the person who is quite abandoned to media and advertisement. He tends to interpret the meaning of those advertisements to the lower end users of the same. An opinion leader, mostly, is an expertise in a grouchy field. Sometimes viewers are more inclined to get influenced by the opinion leaders as they believe that they know more than the consumers. In such a case companies use such leaders in the advertisements.